The Brief
The World Taekwondo Master Union (WTMU) required a comprehensive design and technical strategy to engage and support their expansive 18,000+ member community. The objective was twofold: to create compelling, professional graphics for large-scale international events—such as Poomsae Seminars and Kukkiwon License Courses—and to maintain a highly functional, accessible digital presence. Furthermore, the organization needed a reliable technical point of contact to manage custom web platforms, ensure Section 508 accessibility compliance, and resolve complex customer inquiries.
The Approach
The strategy demanded a dual focus on high-impact physical event branding and seamless digital execution.
Large-Scale Event Branding: For international events in Chicago, I designed scalable visual systems including comprehensive guidebooks, 3x6 ft standing banners, and massive 230x500 cm stage backdrops to create an authoritative environment for the Master Courses.
Marketing & Print Collateral: I developed promotional materials, apparel designs, and bilingual flyers to drive local and global engagement. To accommodate a multi-generational audience, including older adult readers, I implemented large, bold body text across promotional brochures to ensure maximum legibility.
Conversion Optimization: I refined promotional strategies on marketing materials to offer immediate, frictionless value to new students, specifically highlighting free class trials to drive initial engagement.
Digital Ecosystem & Support: I continuously updated and optimized custom Wix and WordPress sites, troubleshooting performance issues and formatting digital content to strictly align with Section 508 accessibility standards. I also acted as the primary technical support liaison, promptly resolving data requests and inquiries for the community.
The Outcome
The unified design system and proactive technical management successfully elevated WTMU’s global seminars and local school initiatives. The massive stage banners and cohesive signage provided a world-class, professional experience for international Taekwondo masters. Simultaneously, the commitment to accessible digital design and responsive technical support fostered a highly engaged, well-supported community of over 18,000 members.
Event Director, WTMU
